I found this interview with design guru, Todd Radom (pictured above), on Sports Business Insider and thought it was a fascinating read. Todd's very impressive folio includes identity work for the Los Angeles Angels, Washington Nationals, Milwaukee Brewers, Cleveland Browns and Los Angeles Lakers. He’s also designed logos for NBA and MLB All-Star Games, The World Baseball Classic, some of America’s most cherished stadiums and a little shindig called the Super Bowl.
The interview covers branding and marketing in sports, covering key areas which over the last few years have become so prevalent in the UK game. Just some 'team led' changes I've seen recently are things like, we don't have “teams” now, we have “programmes”. Thanks to technology such as HUDL we now invest time and effort into highlight and hype videos, and long gone are the days of tent like jerseys in basic colours only... sadly many readers wont even know who Eagle Sports were! (For those not in the know, they were a sports equipment supplier - long out of business now).
Likewise following the US model of Collegiate sports, universities are now harmonising branding and institution names. The University of Essex chose to adopt the moniker “Blades” for all sports, Loughborough no more uses the “Aces”, but simply Loughborough Students, and long gone is the famous green and white uniform of the Hertfordshire team; in it's place the University colours of black and purple.
Regardless of the instigator of the changes, I find myself speaking to coaches at all levels about the importance of recruitment, especially in the University league, where you only get one chance to encourage a player to come to your University. In this case, looks and reputation do matter, and a huge weapon in a teams arsenal is their social media presence, branding and appearance.
We wonder what we will see come the start of what will be an exciting 2015/16 BUCS football season.... We would love to see teams new kits, pump up videos, promo work and any new way you're building your brand and making it one which helps put football on the map in your area and the whole of the UK!